Portfolio

Objective
To explore financial trends, regulatory environments, and emerging digital ecosystems through research-driven content designed to inform, educate, and support industry-level decision-making.

Scope
Produced long-form analytical articles examining financial innovation, digital transformation, and market behavior across multiple regions. The work included synthesizing credible sources, interpreting data, structuring complex insight into accessible narratives, and maintaining an authoritative editorial tone aligned with economic reporting standards.

Value Delivered
Clear, research-based content improved audience understanding of global financial trends, positioning the publication as a credible source for informed perspectives on technology-driven economic change.

Objective
To create clear, structured content that helps users understand how platforms work, compare features, and navigate betting products responsibly while supporting search visibility and acquisition goals.

Scope
Produced multilingual educational guides, platform reviews, and instructional content tailored to regional markets and user intent. The work focused on simplifying betting mechanics, explaining core features, and structuring content for clarity, accuracy, and discoverability.

Value Delivered
Consistent, multilingual and localized SEO-aligned content improved organic presence, guided new users through core platform features, and supported trust and engagement in a highly competitive market.

Objective
To clarify technical concepts, communicate development approaches in accessible language, and support authority positioning for non-technical decision-makers evaluating software solutions.

Scope
Contributed to long-form SEO articles exploring product development practices, digital strategy, and emerging technologies. The work focused on structuring complex technical topics into clear, reader-friendly narratives that aligned with the brand’s tone and industry expertise.

Value Delivered
More accessible and structured content helped improve clarity for non-technical stakeholders, support the company’s expert positioning, and strengthen trust in the brand’s development capabilities.

Objective
Increase clarity around product value, remove technical friction for non-technical audiences, and create scalable content patterns to support acquisition and onboarding.

Scope
Contributed to long-form and educational content for an AI-powered website builder helping small businesses launch online quickly. Work focused on simplifying technical language, explaining product value, and supporting early-stage brand positioning through clear, audience-aligned messaging.

Value Delivered
Clearer, structured messaging helped strengthen early positioning, support product understanding, and make the platform easier to adopt for first-time digital users and small business owners.

Objective
To simplify complex crypto concepts, build trust with new users, support onboarding, and deliver traffic from all parts of the world through clear educational SEO content.

Scope
Contributed to an ongoing content program for a leading hardware crypto wallet company. The goal was to simplify blockchain concepts, reduce onboarding friction, and support trust-building with new crypto audiences. The work included SEO-informed long-form articles in English, French, and Spanish, aligned with brand tone, terminology consistency, and educational narrative structure.

Value Delivered
Support onboarding, strengthen authority positioning, and increase content consistency across the blog.

Objective
To create clear, structured guides that educate users on platform features, best practices, and performance strategies—supporting acquisition, onboarding, and increased product adoption across multiple markets.

Scope
Developed multilingual content—SEO articles, News Digest posts, Interviews, across several platforms, including step-by-step guides, platform walkthroughs, and promotional explainers. The work focused on simplifying marketing workflows, explaining features, and helping new and intermediate users understand how to successfully run campaigns.

Value Delivered
Consistent educational materials improved user understanding, reduced onboarding friction, and strengthened product credibility across international audiences—supporting both platform growth and affiliate partner success.

Objective
Create unified brand messaging strategy and content structure to support visibility, strengthen positioning, and enable communication across digital channels and user touchpoints.

Scope
A complete content ecosystem was developed, including:

• Brand messaging and positioning strategy
• Long-form articles/guides for the blog
• Editorial pieces for media
• Comprehensive industry reports
• Content adapted for social media platforms like LinkedIn
• Supporting assets, including banner, email sequences, and thought leadership

The work focused on tone alignment, audience segmentation, and building reusable content patterns that could scale across platforms.

Value Delivered
Structure multilingual content that improved consistency across platforms, provided knowledge to users, and supported clearer communication with both prospective users and industry stakeholders. Ultimately leading to an increase in traffic and sales worldwide.

Additional work is available in a secure, request-only format. Due to NDAs and confidentiality requirements, select case studies — including strategy work, editorial systems, and multi-channel content — are accessible only during project discussions.